Accueil > Boites à outils > Using social media

Using social media

Social media can be used in a number of ways.

For a consultant in an IT recruitment agency, social media have become the main tool for recruiting an IT professional or a sales person, but also a tool for reaching out to new clients.

We would like to share our experience here and talk about a few aspects to be taken into consideration when you decide to use social media to develop your professional network or in search of new business opportunities.

 

  1. You need an efficient profile page

 

Make sure your profile page is clear, that it efficiently states your key skills, your value proposition and that it enables you to differentiate yourself from your clients.

 

Writing articles will set you up as an expert:

 

You can also complete your profile page with articles and humorous commentaries on current events in which you can put forward your technical or business expertise and by which you would entice people visiting your profile.

Ideally, you wouldn’t limit yourself to only writing articles when creating the profile, but you would regularly publish new ones.

 

2 Contact the people you are targeting directly:

 

Once you have connected with people you would like to contact, you can send them a message.

For it to be efficient, your message must be personalised. At a minimum, it must include the name of the person you are contacting.

It is also best to mention a reason, or a specific context in which you are approaching this person rather than another.

Finally, do your best to write a short message in a simple style. This is the type of message people most appreciate on social media and best respond to. Rather than trying to go into detail, try and write a message generating interest and thus an answer, even if you then need to explain something or go into further detail during a future message or meeting.

 

For example, contacting the EMEA director of Company XYZ:

Hello Matthieu,

 

I recently read an article on rudebaguette.com mentioning Company XYZ’s international development strategy on the UK, Benelux and German markets.

 

We have just recently recruited candidates on these three markets for one of our clients also targeting e-commerce companies. I would be happy to give you feedback and learn more about your HR strategy on these relatively tough markets.

 

Would you be open to discussing this over coffee one morning? Wednesday 20th or Thursday 21st in your offices, for example?

 

Have a great day,

Yann

 

Contact the people who will be able to recommend you or become your ally

 

In the situation where your point of contact seems difficult to approach, where you feel the need for more information or you are simply unable to identify the right person via social media, it can be useful to contact people working at the target company, other than the person you wish to approach, who will be able to put you in touch.

 

If they agree, you are then able to approach your targeted contacts on someone’s recommendation and you benefit from any additional information you will have been given. Your approach will be all the more efficient for it.

 

For example, in contacting the CFO of Company XYZ:

Hello Vincent,

 

I recently read an article on rudebaguette.com mentioning Company XYZ’s international development strategy on the UK, Benelux and German markets.

 

We have just recently recruited candidates on these three markets for one of our clients also targeting e-commerce companies. Who would be the best person to contact in this matter?

 

I would be happy to give them feedback and learn more about your HR strategy on these relatively tough markets.

 

Have a great day,

Yann

 

Ask people for recommendations

 

On social media, you would be surprised by the willingness and kindness of many people when asked for help or recommendations. In our experience, without basing this number on any specific research, we find that out of every 10 people contacted, one or two will answer.

Everybody enjoys being contacted for their advice in their area of expertise.

 

Therefore, no matter what you are looking for, do not hesitate to contact your colleagues or other professionals: information on going rates, on salaries, on best practices, advice on contacting potential clients, finding business partners…

 

The worst that can happen is that they refuse to help you or do not answer at all.